Associate Design Director

Working with SelectNY to create a new brand concept for the Emirate Dubai and Sheikh Mohammed Bin Rashid Al Maktoum. Entitled ‘ORIGIN DUBAI”, the strategy was to create an impactful and proprietary design sensibility that would present Dubai industries as “Made in Dubai’ to the rest of the world.


Intensive research into Arabic culture, past and present aided in the creation of an identity based on Arabic color references, enigmatic white stallions, cities rising to the heavens and 14th century Arabic geometry. All combined into one new vision for Dubai that is both progressively modern and steeped in their rich culture.

Logo design direction
Logo design direction

PHILIP ATTAR CREATIVE LLC | DESIGNER of IMAGES, BRANDS & OBJECTS of AFFECTION | T:  +1 917 551 0442 | E:  studio@philipattar.com