DANIEL SWAROVSKI & CO. / SELECTNY
Associate Design Director — Branding / Retail / Environmental Design

In 2006 international creative agency SelectNY obtained the task of re-branding the visionary 111 year old crystal company. Working as Associate Design Director to create a new 360° strategic brand platform that would lead the venerable crystal company moving forward.

From a new brand ID including new brand colorway and type design direction to consulting in the selection of architect TOKUJIN YOSHIOKA to redesign all 500+ of their worldwide retail stores, the challenge was to keep this new ID consistent across multiple and complex channels.

THE APPROACH

“THE POETRY OF PRECISION” was created as the main narrative message that would live across all brand touch-points. Enlightening the brand with one cohesive brand structure emphasizing both “poetic” and “technical” aspects of this global brand.

www.swarovski.com

Corporate ID system including all new standards for imagery, logo, typography, color standards, retail applications and design direction
Corporate ID system including all new standards for imagery, logo, typography, color standards, retail applications and design direction
Corporate ID system including all new standards for imagery, logo, typography, color standards, retail applications and design direction
Corporate ID system including all new standards for imagery, logo, typography, color standards, retail applications and design direction
Global retail design strategy synchronized with new identity design standards and aiding in the selection of architect Tokujin Yoshioka
Global retail design strategy synchronized with new identity design standards and aiding in the selection of architect Tokujin Yoshioka
Global retail design strategy synchronized with new identity design standards and aiding in the selection of architect Tokujin Yoshioka
Global retail design strategy synchronized with new identity design standards and aiding in the selection of architect Tokujin Yoshioka
Environmental design in collaboration with Joe Doucet — Toronto International Film Festival display
Environmental design in collaboration with Joe Doucet — Toronto International Film Festival display
Environmental design in collaboration with Joe Doucet — Toronto International Film Festival display. Display wrapped in Marilyn Monroe with
Environmental design in collaboration with Joe Doucet — Toronto International Film Festival display. Display wrapped in Marilyn Monroe with
Environmental design in collaboration with Joe Doucet — Toronto International Film Festival display
Environmental design in collaboration with Joe Doucet — Toronto International Film Festival display

PHILIP ATTAR CREATIVE LLC | DESIGNER of IMAGES, BRANDS & OBJECTS of AFFECTION | T:  +1 917 551 0442 | E:  studio@philipattar.com