CARLO VAN DE ROER
Print Promotion Art Direction and Design

Working with artist Carlo Van de Roer to create a printed promo showcasing his ethereal light driven photographs. Including his Portrait Machine Project with portraits of notable cultural figures Miranda July, Terence Koh, Philippe Starck among others. The goal was to create a piece that best represented light coming out of darkness. A matte black card stock was chosen for its heavy density to hold the light-filled satin interior cards in a folded folio. Interior cards were coated in an overall aqueous coating to create an even more rubber-like satin finish, finishing off each photograph in a thick spot UV for a luscious gloss. Printing by Unimac Graphics.

www.vanderoer.com
www.theportraitmachine.com

Press: FPO / Under Consideration

Carlo Van De Roer — Cover — black foil stamp on matte 130# card stock
Carlo Van De Roer — Cover — black foil stamp on matte 130# card stock
Carlo Van De Roer
Carlo Van De Roer
Carlo Van De Roer — Interior cards — 130# satin stock with overall aqueous coating and spot UV
Carlo Van De Roer — Interior cards — 130# satin stock with overall aqueous coating and spot UV
Carlo Van De Roer
Carlo Van De Roer

PHILIP ATTAR CREATIVE LLC | DESIGNER of IMAGES, BRANDS & OBJECTS of AFFECTION | T:  +1 917 551 0442 | E:  studio@philipattar.com