TRUTH //

My work lies within the belief that to get to the heart of a brand’s identity, you must first understand its truth — its reason for being. A truth derived through studied analysis, branding and consumer psychology, compelling storytelling and creative intuition. All formulating a cohesive brand identity that is tied to the heart of the brand, effectively communicating its story through a seamless multi-disciplinary approach to brand-building. I utilize this approach to create a stronger and truer identity that resonates through emotional and physical touch points. Allowing the integration of a brand’s unique story into every aspect of a project from the brand identity, copy-writing, imagery and packaging to the digital videos, website design and mobile UI/UX through to the in-store design and environmental displays.

MULTIDISCIPLINARY BACKGROUND //

Whether working with established brands or start-ups, Philip draws from his 19 years of experience—beginning his career as a tailor’s apprentice in Toronto, Canada, to menswear and home product designer for the founding company of Club Monaco and Joe Fresh, through to retail design director for creative agency SelectNY, working on the global re-branding and retail of Swarovski, to create memorable cross-platform communications immersed in strategic thinking. Recently Philip has held post as freelance Creative Director for Condé Nast, creating proprietary digital branded content for their in-house brand and advertising studio 23 Stories.

DISCIPLINES //

Advertising
Art Direction
Brand Strategy
Identity Design
Interactive & Motion Design
Packaging Design
Print Design
Product Design & Development
Retail Design & Strategy
Video & Animation
Website Design, Development & E-commerce

CLIENT LIST //

AR New York / Amazon / Avon / Condé Nast / Coty / Donna Karan / Fitist.com / Gilt / Hammarhead Industries / Hugo Boss / Laird & Partners / Lookbooks.com / Luckyrice.com / Missoni / Nautica / Park & Bond / Proctor & Gamble / Publicis / Sassoon / SelectNY / Selfridges & Co / Sotheby’s / Svedka / Swarovski / Tissot / Vertu / Victorianox


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PHILIP ATTAR CREATIVE LLC | DESIGNER of IMAGES, BRANDS & OBJECTS of AFFECTION | T:  +1 917 551 0442 | E:  studio@philipattar.com